Beyoncé lined up twin surprises for Juneteenth: a song release, and a website bearing a similar name aimed at boosting Black-owned businesses.
The song, "Black Parade," popped up on an assortment of music streaming services on Friday, with an extended version available exclusively via Tidal. She announced the song's release in an Instagram post.
"Happy Juneteenth Weekend! I hope we continue to share joy and celebrate each other, even in the midst of struggle. Please continue to remember our beauty, strength and power," the post reads. "'Black Parade' celebrates you, your voice and your joy and will benefit Black-owned small businesses."
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The post also points fans to a new extension of Beyoncé's website, Black Parade Route. Visitors to the site will find links out to the works of Black creators and Black-owned business in a variety of categories, including art, fashion, wellness, and dining.
SEE ALSO: Beyoncé publishes open letter calling for charges in Breonna Taylor caseA message at the top of the site makes its purpose clear: "Happy Juneteenth. Being Black is your activism. Black excellence is a form of protest. Black joy is your right." The website's directory of business listings is curated by Zerina Akers, the founder of Black Owned Everything.
